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Lead/Senior Product Marketing Manager

Company: Insider
Location: Turkey
Posted on: April 3, 2021

Job Description:

Have you met with Insider? If your answer is "No" this paragraph is for you: We are a fast-growing, fast-paced Technology Startup backed by Sequoia Capital which previously invested in brands such as WhatsApp, YouTube, Instagram & Airbnb. We are trusted by more than the world's 800+ leading brands such as Singapore Airlines, Virgin, Uniqlo, Nestle, Nissan, Samsung, Lenovo, Puma, Media Markt, IKEA, Allianz, Santander, Dominos, Avon, and CNN. We have also been listed amongst the 2017 Red Herring Europe Top 100 & were selected as the # 1 Start-Up for 4 consecutive years . Our CEO Hande Cilingir was listed as the third Woman CEO located outside of the US, by Crunchbase . We help our partners to grow beyond the speed of customer expectations, drive growth across the funnel. We provide them an experience beyond their imagination, uplift their customer interaction from Acquisition to Activation, Retention, and Revenue with our cutting edge ML & AI technologies. We answer all their needs with our Growth Management Platform and stand by them at every step of the way with our Partner Success Team who know no limits. We move fast and agile, create beautiful cutting-edge products, and create an impact with our 600+ teammates in 25+ offices.-- We are looking for a Product Marketer who wants to make the dream a reality. What is our mission? We are We are a cross functional team that sits right in the middle of the Product, Marketing and Sales teams. We communicate the value of the product to outside stakeholders by keeping customers at the center. We enable sales with stellar assets. We sprinkle product flavor to all of our marketing activities. To summarize, we own the market side of the product and we equip the organizations with beautiful assets. In other words we make sure that our products shine bright! What are we offering? Ownership; you will own what you do. We are a results-driven team, which means we expect you to get things done. You can do it all at your own pace as quality is all that matters Endless support; you will always be able to reach the help you may need. You will have experienced content writers, designers, product managers, and sales enablement people to help you deliver world-class assets. Experiment; this is your playground. You will come up with ideas of your own, pitch them and take them up. You will have a free hand to execute exciting ideas.-- Community; surround yourself with great people who constantly help each other and push each other to be better, join many different events, and become a part of the Insider Community. Personal Growth; work closely with experienced people, get mentored by some of the best people in their fields, join tons of different training like sales, design, customer communication. Develop the skills that you need to become a successful product marketer. Impact; be a part of a world-class team where we are constantly challenged with new things and the results of our actions help shape the voice of the product to ensure we reach the right audience and maximize the impact of the products we build. What are we searching for? Customer-centric; you can understand customers' pain points and use this to create the perfect ideas, you put the customer at the center of every collateral and never lose touch. That's what a great Product Marketer does! Project management; you know how to get things done, you are organized and planned. You have every step & task planned. You can involve multiple departments and lead everyone to execute the project. The results are everything. Communication; you are a master communicator and words are your playground. You can write idiomatically. You can prepare beautiful assets that are easy to follow.-- Driven; you always keep the momentum of go-to-market activities and radiate enthusiasm. You are like the sun, always radiating and always rotating without losing any pace. Storyteller; you can understand complex technical problems & ideas and translate them in simple words to salespeople & customers. You should be like Hemmingway when it comes to inspiration and you should be like Sherlock when it comes to being curious and research-driven. Entrepreneurial Spirit, rather than waiting to adapt to change, you are actively seeking out change. You have a mindset that embraces critical questioning, innovation, and improvement. You can see the big picture, you are willing to take risks, you constantly seek new opportunities for innovation and you take ownership and pride in what you do. What are you going to do? As a Product Marketer in Insider day in and day out you;

  • will develop and constantly refine the positioning and messaging for Insider products. We are the voice of our products!
  • will use customer and competitive research to create compelling use cases and differentiators for product launches. The research will be an important part of your job
  • will work on product launches and ongoing promotion in collaboration with the entire marketing team and the broader go-to-market teams including sales. This means you will be doing cross-functional projects
  • will generate research-driven content for establishing Insider's position as a thought leader in the market and in the product space
  • will work with our Technology partners to promote Insider Products to a common audience
  • will conduct Product and Success webinars to engage both Prospects and Customers We want you to join us while we are taking a step into the future if you:
    • have 5+ years of experience in product marketing, preferably in a SaaS company
    • have experience with Digital Marketing (Marketing technologies is a strong plus!)
    • have the ability to work with cross-functional teams including Product, Marketing, and Customer success
    • have the ability to craft compelling stories in every format including blog posts, guides and videos or webinars
    • have excellent written and spoken communication skills
    • have strong technical acumen and understanding of technology products
    • have the ability to manage complex initiatives with limited supervision While exporting our technology to the world, we offer you:
      • "Keynote Sessions" with famous and groundbreaking people from the software world and many events where groundbreaking ideas are discussed,
      • "PM Academy" in which experienced Insiders & our VP of Product talks about our best practices & share know-how
      • Product Training we organize inside that makes sure everyone is up-to-date about our products, updates & so much more
      • Free access to the essentials such as Laracast, Egghead, Udemy, Blinkist, Masterclass, Amazon Kindle, and Spotify
      • A chance to become a Shareowner with the "Shareowner System" that we offer to all Insiders who meet certain criteria
      • Pension--
      • Inclusive Private Health Insurance
      • Multinet to cover all the yummy food expenses on a monthly basis
      • the infamous team activities that are bursting with fun,
      • No Dress code! This is a fast and innovative startup, you can wear whatever you want. We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

Keywords: Insider, Amarillo , Lead/Senior Product Marketing Manager, Advertising , Turkey, Texas

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