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Lead Marketing Analytics

Company: DIRECTV
Location: Amarillo
Posted on: March 11, 2023

Job Description:

DIRECTV Marketing is seeking a Lead Marketing Analytics Manager with mastery skills in the use of predictive modeling, multivariable analysis, data mining, test and control experimentation, trend analysis, and other statistical or data analysis techniques to analyze large data sets, from both internal and external sources, to explain or predict behavior and/or solve a variety of business problems for Sales and Quality KPIs. This strategic leader will deliver actionable insights with a specific focus on MVPD products by analyzing complex data, communicating actionable insights through visualizations, and inspiring strategic thought. While this is not a supervisory role, this individual contributor will be critical to the DIRECTV Marketing Organization's ability to successfully attain their business goals. Additional key responsibilities of this role include:

--- Utilize deep analytical knowledge to develop and focus on key performance indicators critical to delivering on business goals.
--- Gather, analyze, and interpret a wide variety of data to make predictions on future outcomes and/or identify differences in relationships and provide valuable insights. These predictions are crucial to understanding performance drivers, sales forecasting, planning, and cost impact.
--- Tool/Data Utilization expectations (Not limited to): SQL, Vertica, Data Bricks, Python, Data Lakes, PowerBI, Tableau, Snowflake, and other open-sourced programs.
--- Advise executives and business partners regarding patterns and relationships in data to recommend business direction or outcomes. This position will primarily interface with AVP and VP level business partners, along with Executive leadership, both in work product and presentation.
--- Build predictive models using data, test the model on results outside of the sample size and verify the model in the real world. This involves a constant test and learn approach to the efficiency of initiatives tactics in conjunction with industry and channel dynamics.
--- Develop complex data sets and models within the Big Data space that have been previously undefined.
--- Develop PowerBI or other visualization tool Dashboards to support automation of analysis work and visualization optimization for an executive level audience, while exploring new toolsets to improve work product.

What you'll need to be successful:

--- 5+ years of related experience in advanced analytics, data science, big data, relational database structures, reporting, dashboarding, ad hoc analysis.
--- Degree in statistics, mathematics, computer science, business, or related quantitative field preferred; advanced degree is a plus.
--- Expertise in R, Python, SAS, SQL, Databricks, Snowflake, disparate data sets, data mining, data visualization tools. Experience in Digital Commerce Analytics is a plus.
--- Expertise in MS Office Suite.
--- Strong Oral, written, and interpersonal skills, must be capable of explaining complex information to others in straightforward manner.
--- Recommend solutions to improve performance based on analysis.
--- Excellent organizational, analytical, and time management skills.

We are looking for a talented, motivated individual with a quantitative aptitude, a broad knowledge of math, statistics and business, hands-on data analysis and strategic thinking skills to join our Analytics Team.

Still considering a future with us? At DIRECTV, we're connecting the world with the coolest tech and entertainment. Our people are empowered and thrive in a culture of learning, diversity, and collaboration. Our passion to serve extends beyond our customers to our employees. Our innovation is driven by an inclusive and collaborative environment where your voice is heard, and opportunities are limitless. Go ahead - apply so you too can join the #WeAreDIRECTV movement.

This is a remote position that can be located anywhere in the United States. #LI-Remote

The US base salary range for this Lead Marketing Analytics full-time position is $105,830 - $192,050 + bonus + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salary for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

Apply today!


Keywords: DIRECTV, Amarillo , Lead Marketing Analytics, Advertising , Amarillo, Texas

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