Marketing Coordinator
Company: Oklahoma Panhandle State University
Location: Goodwell
Posted on: March 13, 2023
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Job Description:
SALARY: Commensurate with qualifications and experience
CONTRACT PERIOD: 12-month
POSITION AVAILABLE: March 23, 2023
JOB SUMMARY:
The Marketing Coordinator is a key team contributor to
communications projects across the campus. The role uses strategic
and tactical expertise in developing and leading digital
communications initiatives and campaigns. The Marketing Coordinator
manages and enhances digital channels and platforms (social media,
websites, e-communications, etc.). This role is also responsible
for overseeing the creation and maintenance of OPSU's website. The
role optimizes the front-end operations of the website and social
media, ensuring current and engaging content, and strategic
alignment.
JOB DUTIES and RESPONSIBILITIES:
--- Create content (digital, print graphics, etc.) for OPSU
marketing and design
--- Helping to maintain official OPSU social media accounts,
including creating and posting new content, maintaining a social
media calendar and library, and responding to comments, messages,
and mentions as needed
--- Works with Directors, department heads, and deans to develop
digital marketing strategies to ensure accurate and timely updates
to social media and the website
--- Writing and messaging for business correspondence, public
relations, advertising, marketing, and social media
--- Develops and executes an annual digital marketing and
communications strategy alongside the Director of Campus
Communications
--- Planning, implementing, managing, and monitoring OPSU's
website
--- Making routine content updates to the website, including edits
to text and uploads of imagery and documents, using a content
management system (WordPress)
--- Responding to and troubleshooting all website issues
--- Identifying and responding to all website security breaches
--- Establishes digital engagement metrics: uses web/social network
data and tracking systems to compile online engagement reports and
monitor activity/success in the online presences/research and
message testing
--- Reviewing reports from web analytics software to track website
traffic and activity levels over time
--- Conducting content audits to eliminate redundant and duplicate
information on the website
--- Collaborating with staff and management to ensure that all
marketing for official OPSU social media and the website aligns
with brand strategy and meets the university's standards
--- Drives environment of continuous process
improvement/automation
--- Must have excellent attention to detail, outstanding
problem-solving skills, and content creation and writing skills
--- Know web tools like HTML, CSS, and Javascript
--- Developing and implementing effective SEO strategies to improve
website rankings in search engine results pages (SERPs)
--- Must have a strong work ethic and lead by example.
--- Must be a professional, credible, and respected representative
of the institution internally and in the community
--- Demonstrated willingness and ability to act ethically and
socially responsible
--- Must be able to lift more than 50-lb. objects; frequent
bending, stooping, and walking.
--- Can be exposed to a variety of weather conditions for periods
of time.
--- Ability to communicate in a courteous manner
--- Other duties as assigned by the Director of Campus
Communications or designee.
The omission of specific statement of duties does not exclude them
from the position if the work is similar, related or a logical
assignment to the position.
QUALIFICATIONS:
Technical skills:
Must be proficient in WordPress. Creating new webpages and editing
existing webpages.
Communication:
Must have oral and written communication skills to interact with
deans, department heads, and colleagues. Approaches issues and
opportunities with a solution-oriented mindset
Work Environment:
Work in an office environment during regular business hours,
although the Marketing Coordinator might be required to work
evenings and weekends to meet deadlines or to respond to
emergencies. Most of the time, work is in front of a computer,
enhancing the digital channels and platforms (social media and
website), designing web pages, and keeping up to date with trends
and technologies. There will also be times spent meeting with
departments head, managers, and colleagues to develop and lead
digital communications initiatives and campaigns.
EDUCATION, TRAINING AND EXPERIENCE:
Required: Bachelor's degree in marketing, advertising,
communication, or another related field.
Preferred: 2 years of work experience in marketing
COMPLETE THE ONLINE APPLICATION AT
http://www.opsu.edu/Offices/Human_Resources/Job-Listing/?page=details&id=500
Completed Consent and Disclosure form for the pre-employment
background check (available at www.opsu.edu)
OPSU is an AA/EE/E-Verify employer committed to diversity.
Keywords: Oklahoma Panhandle State University, Amarillo , Marketing Coordinator, Advertising , Goodwell, Texas
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